Anomaly's Brand Identity

About

Anomaly Coffee Company is a Specialty Coffee Roaster and Pop Up running out of Long Beach, CA. The team roasts their own coffee in a commercial kitchen, and runs a full, mobile espresso bar, popping up at small businesses throughout Los Angeles and Orange County. Anomaly approached us for a logo refresh - we focused on finding subtle ways to enhance their logo since maintaining the overall look and feel was a main priority. We made slight adjustments to both the icon and lettering, improving the logo’s overall legibility, balance, and cohesiveness.