A fresh look for a specialty coffee roaster.

Industry

Food & Drink

Deliverables

Brand Strategy, Visual Identity

Anomaly Coffee Company is a specialty coffee roaster and pop-up based in Long Beach, CA. The team roasts their own coffee and operates a full mobile espresso bar, hosting pop-ups at small businesses throughout Los Angeles and Orange County. Dedicated to fostering a vibrant artistic community, they feature local mixologists, musicians, photographers, and more at their events. Committed to environmental sustainability, activism, and inclusivity, Anomaly is also a proud member of 1% for the Planet.

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We worked together to refresh their existing logo design while maintaining a fun, colorful feel that’s familiar to their customers.

Brand Strategy

Anomaly’s brand strategy focuses on delivering unique, memorable experiences through coffee, food, music, and art. They consistently innovate to offer high-quality coffee and curate gatherings that inspire connection, all while fostering a vibrant, community-driven atmosphere.

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Visual Identity

Logo Concepts

Visual Identity

Logo Design

Before refining Anomaly’s logo, we took time to review the existing design, focusing on subtle enhancements while ensuring it remained familiar to their loyal customers. We refined the icon and wordmark to improve legibility, balance, and cohesiveness, while keeping the design fun, colorful, and easily recognizable to their community.

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Visual Identity

Brand Colors & Typography

Anomaly’s brand colors were chosen to reflect their unique atmosphere and community, blending bold, lively hues that are unexpected and full of energy.