Strategic Branding
that Fuels Growth

Our Brand Strategy & Visual Identity Design package follows a focused 3-phase approach.

Designed to deeply understand your value proposition and equip you with the tools and confidence to amplify your brand long after our work together.

1
Brand Discovery

Setting up for Success

We’ll start by aligning on your business goals, desired outcomes, and measures of success. This is the most important step and one that many of your competitors are skipping.

Core Deliverables:
Purpose
Mission
Vision
Goals
Brand Questionnaire
Preliminary Business Research
Mood Board Design Explorations
2
Brand Strategy & Visual Identity

Crafting your Brand

Now, the fun part! We’ll discover your brand’s unique identity and strategic position, and shape it into a distinctive and compelling visual identity.

Core Deliverables:
Brand Personality
Target Audience Research
Competitor Analysis
Brand Positioning
Brand Tagline
Brand Voice, Tone, & Writing Style
Visual Identity
Logo Design
Brand Color Palette
Typography System
3
Brand Guidelines & Starter Kit

Launching with Confidence

This is where it all comes together! We’ll equip you and your team to confidently launch your brand, empowering you to build and grow a resilient business.

Core Deliverables:
Brand Guidelines
File Export
Brand Starter Kit
Email Signature
Social Media Profile Images
Business Cards

Featured Work

Client Testimonials

“Extremely competent, strategic and creative, Natalie delivers outstanding brand identity and design elements. She thoughtfully listens to your business goals, conducts in-depth research, and collaborates with clients throughout the design process. Beyond her business competence and design talents, Natalie is a pure delight to work with! Exceedingly pleasant, super responsive and positive – Natalie makes you feel heard, understood and she knows how to make your dreams a reality!”

Valerie Fuster
Valerie Fuster
Real Estate Agent
A top Maryland-based real estate agent

“Natalie took time to get to know me and my brand. She provided amazing structure and direction to bring out creative direction and guide us towards amazing results. Lucent Studio is the only design group that I will work with, and they are an invaluable part of my company's brand successes.”

Jake Ottenwaelder
Jake Ottenwaelder
Principal Privacy Engineer, Integrative Privacy
A holistic approach to data privacy

“Lucent Studio created a brand for my YouTube channel and I couldn’t be more pleased with the result. As a client, I appreciate that the work reflects my original vision but with some great surprises brought to you by Lucent.”

Clare Jessey
Clare Jessey
UX Designer, Philips Healthcare

“Natalie was extremely professional and delivered a final product that we loved. She kept us updated throughout the entire process and was very communicative. We would absolutely recommend working with her!”

Noah Vernick
Noah Vernick
Founder, Anomaly Coffee Company
Specialty coffee roaster and mobile espresso bar

“I couldn’t be happier with the brand package Lucent Studio created for me. Their thoughtful communication and attention to detail made for a seamless process and stellar final product.”

Liam Harrington
Liam Harrington
Actor and Filmmaker

“Lucent Studio crafted a package that not only aligns with our vision, but also resonates with our audience. Their passion and process ensured meaningful design and that our message was effectively communicated, enhancing our brand presence for years to come.”

Emily Glinsmann
Emily Glinsmann
Operations Manager, TMI Consulting
A research study focused on corporate racial justice

“Lucent Studio is incredible to work with and helped me design my brand from the ground up, which allowed my Instagram to go viral within just a few months.”

Danielle Norwitz
Danielle Norwitz
Founder, Dash of Danielle
A personal blog sharing plant-based recipes

Learn More About
Our Brand Package

How do I get started?

Let’s connect! Schedule a 30-minute call to learn more about our process, see if we’re a good match, and discuss next steps.

What do I need to provide before we start?

Come prepared with a clear understanding of your business model, goals, and target audience. If available, feel free to share any existing brand materials or insights, though it’s not required.

What’s a typical timeline for your branding process?

The typical branding timeline is 10-12 weeks, covering everything from strategy sessions to the brand launch. A project timeline will be provided at the project start.

Do you offer custom proposals?

To maintain a streamlined and efficient process, we follow a standard branding approach for all clients. This ensures consistent, high-quality results without the need for custom proposals.

How does your process work?

Our process is structured into three phases:

  • Phase 1: Setting up for Success (Brand Discovery)
  • Phase 2: Crafting your Brand (Brand Strategy & Visual Identity)
  • Phase 3: Launching with Confidence (Brand Guidelines & Starter Kit)

For more details, please schedule a call to discuss in greater depth.

What services do you offer?

Our primary offering is the Brand Strategy & Visual Identity Design package. This focused approach allows us to excel in crafting strategic, impactful brand identities that empower startups to thrive.

What types of businesses do you work with?

We specialize in pre-launch and growth-stage startups that have a defined business model and are ready to elevate their brand. Our clients are entrepreneurs confident in their vision who seek expert guidance to create a strategic, high-impact brand identity.

© 2024 Lucent Studio. All rights reserved.
hello@lucentstudio.coBack to Top