Creating an approachable brand that highlights data privacy expertise.
Industry
Technology
Deliverables
Brand Strategy, Visual Identity
Integrative Privacy helps companies create more privacy-respecting and compliant technology through expert consulting. In a rapidly evolving field shaped by new regulations like GDPR and CCPA, Integrative Privacy sets itself apart from traditional industry players.
While legacy companies have become too large and outdated, Integrative Privacy disrupts the status quo with an approach that goes beyond legal compliance—embedding privacy directly into their clients’ technology and making data privacy more accessible and transparent.
Brand Strategy
Integrative Privacy is in a league of its own. While others in the data privacy space are either consultants or basic technologists, Integrative Privacy combines deep technical expertise with a human-centric approach. This unique mix set the direction for their new visual identity.
Visual Identity
Logo Concepts
Our Brand Strategy process established key guidelines for developing their logo concepts:
- Abstract interpretations of integration and systems working together
- Warm and inviting tone using geometric shapes
- Simple shapes inspired by Scandinavian design principles
- Minimal yet intentional design to appeal to higher-paying clientele
Visual Identity
Logo Design
The selected concept better resonated with Integrative Privacy, capturing their desired warm and approachable tone through a rounded, geometric icon inspired by their name.
Visual Identity
Brand Colors & Typography
To reinforce their human-centric style, we chose calm, neutral colors inspired by the Pacific Northwest and fonts with a modern yet friendly feel.
“Natalie took time to get to know me and my brand. She provided amazing structure and direction to bring out creative direction and guide us towards amazing results. Lucent Studio is the only design group that I will work with, and they are an invaluable part of my company's brand successes.”
