A light-hearted and playful brand for an Instagram food influencer.

Industry

Social Media

Deliverables

Brand Strategy, Visual Identity

We designed a fun and approachable brand identity for Dash of Danielle, a personal blog sharing plant-based, healthy, and delicious recipes.

Danielle Norwitz, founder of the blog, has always been passionate about living a healthy lifestyle. However, it wasn’t until 2019 that she integrated a plant-based diet into her routine and started sharing her recipes on Instagram. Since then, she’s received quite the following—Danielle’s gained 14K followers with her unique content and playful messaging—and she’s just getting started!

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Brand Strategy

Dash of Danielle’s brand strategy carefully balances a professional feel that will attract more sponsorships and a lightheartedness that conveys Danielle’s easy-going, sarcastic, and fun personality.

Visual Identity

Logo Concepts

Our Brand Strategy process established key guidelines for developing Dash of Danielle’s logo concepts:

A professional yet approachable design for sponsorship appeal
Unique and playful typography reflecting Danielle's personality
A versatile system for various platforms

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Visual Identity

Logo Design

Danielle selected the following concept for its unique, light-hearted feel. The decorative typography better captured the easy-going and playful nature she wanted to convey.

Visual Identity

Brand Colors & Typography

A warm green was chosen as the primary color to reflect one of Danielle's core differentiators—her plant-based recipes. This green is complemented by soft pink, coral, and tan for a warm and welcoming feel. Poppins was selected as the brand’s supporting font for its bubbly, friendly letterforms.

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