A brand refresh for a premier performing arts school.
Industry
Performing Arts
Deliverables
Brand Strategy, Visual Identity
Studio Fusion is a recreational and competitive dance studio located in Huntington Beach, California. They offer a variety of dance styles, perform an annual recital, and train regionally and nationally competitive teams. In an effort to grow the studio, the Studio Fusion team requested a new brand that would better promote their elite training programs while still being approachable to dancers of all levels. Together, we’ve developed a bold, high-energy, and inviting brand that empowers their students and distinguishes the Studio from its competitors.
Brand Strategy
Studio Fusion's brand strategy seamlessly blends boldness and inclusivity, appealing to both competitive and recreational dancers. They further differentiate themselves through their dedication to nurturing the whole dancer—body, mind, and spirit.
Visual Identity
Logo Concepts
Our Brand Strategy process established key guidelines for developing their logo concepts:
- A bold, sleek, and dynamic look reflecting motion and energy
- A versatile design that works across digital and physical applications
- A balance of modern, high-end appeal with approachable and inclusive elements
Visual Identity
Logo Design
The final logo blends bold typography with dynamic, decorative touches, creating a memorable, kinetic identity that reflects Studio Fusion's elite yet welcoming vibe. Contemporary and powerful, it appeals to a broad audience of students.
Visual Identity
Brand Colors & Typography
We paired vibrant, high-energy colors with neutral tones to craft an exciting and unexpected brand palette. Their bold supporting fonts enhance the brand's strong visual identity, ensuring a cohesive and unforgettable look.
