An inviting personal brand for an accomplished real estate agent.
Industry
Real Estate
Deliverables
Brand Strategy, Visual Identity
Valerie Fuster, a Maryland-based Realtor, requested a brand that would reflect her impressive career and expertise. With over 20 years of experience, Valerie has built a stellar reputation as one of Montgomery County’s top real estate agents. Whether helping clients get the best value for their home or find the perfect property, Valerie offers friendly service, professional advice, and in-depth knowledge of the Maryland market.
With a focus on Valerie’s warmth, integrity, and results-driven attitude, we designed a brand that reflects her professional reputation, resonates with her target audience, and aligns with her long-term goals.
Please note that some of the real estate imagery in this case study are fictional and are only displayed for presentation purposes.
Brand Strategy
Valerie’s brand strategy strikes a balance between warmth and professionalism, resonating with her target audience and supporting her career goals.
Visual Identity
Logo Concepts
Our Brand Strategy process established key guidelines for developing her logo concepts:
- Sophisticated, professional, and approachable design
- Elements that connect to the real estate industry
- Reflects her personal touch and commitment to clients
Visual Identity
Logo Design
Valerie’s selected concept combines custom 'V' lettering with a window-frame-inspired design for the icon, paired with Larken, an elegant serif font, for the logotype.
Visual Identity
Brand Colors & Typography
Valerie Fuster’s brand uses gold for warmth and approachability, paired with blue to bring trust and professionalism. Additional colors enhance the welcoming feel. The mix of modern serif and sans-serif brand fonts strikes a balance between sophistication and clarity, reflecting Valerie's expert yet approachable real estate services.
“Extremely competent, strategic and creative, Natalie delivers outstanding brand identity and design elements. She thoughtfully listens to your business goals, conducts in-depth research, and collaborates with clients throughout the design process. Beyond her business competence and design talents, Natalie is a pure delight to work with! Exceedingly pleasant, super responsive and positive – Natalie makes you feel heard, understood and she knows how to make your dreams a reality!”
